Focus is key to success

Alfie Booth left a degree course in media studies to train as a hairdresser. Now 24, he is entering the British Hairdresser Awards for the second time, having reached the final six in his category in 2006.
‘I always enjoyed being creative and one day while having my haircut, I realised I’d like to try it,’ he says. Alfie (pictured) admits when he started as an apprentice at the Andrew Collinge salon in Manchester he had never used a blow-dryer. ‘So it was a steep learning curve,’ he says.

But he loved the work immediately and was fast-tracked through training. Two and a half years later, he is a senior stylist at the salon, the kind of job that pays £20,000 to £30,000 a year.
‘As well as seeing clients at the salon, I am entering competitions and have recently worked on the Central St Martin’s and John Moores University fashion degree shows.’ he says. ‘To get to the top, you have to be focused on success, be persistent and keep trying until an idea really works well.’